TOURISM

HOW CAN GHANA'S TOURISM RECOVER FROM THE PANDEMIC?:

“Tourism is an important driver of economic growth in Ghana, as the third-largest GDP contributor and recipient of increasing levels of foreign investment each year. The Year of Return campaign for 2019, appealing to the diaspora population, was a success and is seen as a blueprint for future tourism marketing campaigns to build upon the growing international awareness of Ghana as a tourist destination. The country also has the potential to boost its domestic tourism – as well as to develop niche tourism segments such as surfing and other water sports – by leveraging interest in its well-known historical sites, national parks and wildlife reserves.

WHY GHANA IS FOCUSING ON DOMESTIC TOURISM:

Tourism in Ghana – as was the case in the rest of the world – was negatively affected by the Covid-19 pandemic, which led to widespread restrictions limiting the ability of people to move across borders for business or leisure travel. Globally, the number of international tourist arrivals decreased by 74% in 2020 compared to 2019 levels. The decline was as high as 80-90% in developing countries. Ghana fared comparatively better, with the number of foreign tourists falling by 73%.”

EXTERNAL LINKS

Source: Oxford Business Group – 2023

External Links (QR codes vers L3)

• Ghana’s Tourism How can Ghana’s Why Ghana is 5 Factors holding
• Sector Report** Tourism recover focusing on back Tourism in
• from the Pandemic Domestic Tourism Ghana and how to
• solve them
• ** GIPC Public Relation Documents